About

Sustainability

By only purchasing from family farms that employ organic methods and make long-term investments in environmental stewardship, we preserve the land and strengthen communities.

Traceability

We’re committed to offering coffees sourced from individual farms and farmers, with in-depth traceability that includes the State, Zone, Woreda, Kebele, neighborhood, and even the specific farm of origin.

Equity

We build lasting partnerships, not just transactions. Our farmers receive up to 88% of the final selling price, ensuring fair wages and dignified livelihoods.

Price Transparency

We charge just a 12% commission on the export price, so the vast majority of the value is returned direct to individual farmers. We take care of the marketing, final grading, and export logistics.We send samples, negotiate with buyers and only finalize contracts after the farmer accepts the price. The coffee is always marketed under the farmer’s name. We represent clients in all legal matters, including quality control and exportation, from A to Z.
~ We don't just source coffee; we live it. As a vertically integrated producer and exporter, we bridge the gap between Ethiopia’s vibrant landscapes and your daily ritual. ~

From the Heart of Hawassa to the Global Stage.

Our Heritage & Vision

Founded by Samson and his family, our journey is rooted in Hawassa—the legendary coffee trading hub nestled between Sidama, Yirgacheffe, and Guji. Growing up surrounded by the sights and scents of the harvest, Samson turned a lifelong passion for community and tradition into a mission: connecting the world through excellent coffee and uncompromising service.

Direct Equity in Action

We operate where the coffee grows. By managing four processing mills across Ethiopia’s most celebrated regions—Guji, Sidama, Yirgacheffe, and West Arsi—we maintain total control from farm to cup. Our model is built on transparency, ensuring that 88% of the final selling price goes back to the farmers who make this quality possible.

1 +
Employees hired
1 %
Price Transparency for Farmers and Buyers
1 +
Satisfied Clients
1 +
Employees hired
1 %
Price Transparency for Farmers and Buyers
~ Team member ~

We have awesome team member to help support.

author1

Alisa Lisa

Customer Care Officer
Lisa focuses on providing customers with Organic and Fair Trade Food.
author2

Robert Leo

Farmer
Lisa focuses on providing customers with Organic and Fair Trade Food.
author3

Nora Bell

Sales Executive
Lisa focuses on providing customers with Organic and Fair Trade Food.
author6

Sherri Horton

Farmer
Lisa focuses on providing customers with Organic and Fair Trade Food.
author5

Sinira Fro

Farmer
Lisa focuses on providing customers with Organic and Fair Trade Food.
~ About us ~

Our Commitment to the Source.

Sustainability isn’t a buzzword for us; it’s the chemistry of the soil.

 By focusing on the health of the coffee cherry and the prosperity of the hands that pick them, we ensure that the green beans you receive are as ethically sound as they are physically perfect.

Regenerative Roots
Restoring the canopy to protect biodiversity.
Future-Proofing
Investing in climate-resilient varietals for the next generation of coffee.
Direct Equity
Ensuring a larger share of the value stays at the farm level.
~ Recognized by the world's most respected coffee authorities ~

Committed to Specialty Standards

Cart

Create your account

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
Click outside to hide the comparison bar
Compare